Juice It Up: How to Get More Out of Your Designs
Design is the first thing that your audience sees and is attracted to. Is your design converting customers, or is it turning them away?
In this session, Nicole will share basic design principles and strategies that take your business from amateur to legit, providing real life before and after examples, must-dos and must-avoids.
You'll walk away with a glossary of basic design terms to help you better communicate with designers and team members, the basic concepts that separate strategic design from pretty design, and actionable ways to improve what you're already making.
Nicole Yang has spent her entire career designing for small and medium businesses. She is passionate about approaching graphic design with a healthy mix of strategy and intuition.
Nicole was formerly the art director at Southern Weddings and Cultivate What Matters, where she developed two product lines from the ground up, and worked with brands like American Crafts, Target, and Thomas Nelson.
Currently, she's venturing into the entrepreneurial world, providing education, brand guidance, design partnership, and product development to creative service providers and retail businesses.
Nicole lives in Raleigh, North Carolina with her partner, Taylor, and their dog, Rudy. In her free time, you can find her bingeing on ice cream and Netflix.