Meet Amber of Amber Housley & Inspired Retreat
Amber is a former wedding planner and stationery designer turned cheerleader of creative entrepreneurs. With an intention of living life in a richer way by making every moment and sweet detail count, she founded her creative studio in 2007 which encompasses her many passions and talents. Her wedding and design work has been featured in notable media as Southern Weddings, Southern Living, Bridal Guide, Style Me Pretty and Martha Stewart. With a passion for helping other small businesses succeed, she shares inspiring content, strategic business coaching and community building through her Inspired retreat series. She is thrilled to be part of the team at Southern Weddings and Cultivate What Matters as Marketing Director.
Raised in Southern California and Las Vegas, she and her husband moved to Nashville ten years ago and haven't looked back. With a full-fledged southern plantation wedding and now proud parents of two little ones, they truly feel like they are living 'the sweet life' each day. Fully embracing southern culture, she also enjoys sharing home entertaining, recipes, decor and gardening how-to on her lifestyle and marketing blog at amberhousley.com.
Big Dreams Need Big Plans
Big dreams are good, but without big plans it can feel overwhelming. When you run your own business there seems to be a million things to do, and sometimes real life falls to the sidelines. It doesn’t need to be that way. I’ll be showing you how to develop systems, strategies and schedules for your business to help you maintain the harmony in your life between work, personal and home.
If you are interested in making your passion into a full-time career (or taking your existing business to even greater heights) you’ll need to streamline your operations for growth - and it’s easier than you think. By focusing on a few key steps, to improve your productivity, you can build a winning plan that is primed for growth… without sacrificing your work-life harmony.
I will coach you through how to create a business strategy that will work as a roadmap to make your business successful and profitable. Plus, we’ll ensure you stay true to your priorities - both professional and personal - that make you feel fulfilled.
Meet Tonya of inkWELL Press
Tonya started her first business in 2009 working out of her dining room juggling two small kids. By 2011, she had grown the business to the point where her husband could leave corporate America and come work with her. By combining her entrepreneurial spirit with his MBA and marketing experience, they were able to grow a small niche business quickly into something that could support their family.
Their company continued to flourish, but something was missing. In the summer of 2014 they closed up shop to follow their true passion of starting inkWELL Press. They launched in November of 2014 and have been able to rapidly grow their online business and expand into a national retail partnership thanks to their commitment to quality, focused marketing efforts and fiercely loyal fans. Recently Tonya launched her podcast, Productivity Paradox, which debuted at #12 in iTunes in the Business category and surpassed 100,000 downloads in less than 4 months.
Tonya has enjoyed every minute of this journey. She is passionate about passing along all that she has learned to help other creatives achieve their dreams.
How to Clone Yourself: The Modern Woman’s Workshop to Getting it All Done While Making More and Having Ease (Not Hustle)
The to-do list never gets shorter. Your days never get longer. You’re never actually “done.” You’re constantly in motion, spinning your wheels, and hoping for the day when it gets easier. (Or at least less taxing.) Except it’s been, what now? Months? Years? And yet, you’re more buried in work than ever. The solution? You need a clone.
About Amber of NiceOps
Amber McCue is a Business Operations Expert who studied Organization Development in Johns Hopkins’ MBA program. She's the Founder of NiceOps, a modern business management and operations consultancy based out of Annapolis, Maryland.
McCue is the creator of several noteworthy programs & courses for busy and first-time business owners, including her signature How to Clone Yourself (which accomplishes exactly as it sounds, sans sheep), the long-term hands-on program Freshly Implemented, where she acts as an outsourced COO for struggling small business owners, and her latest and greatest development, CEO School, a brand new way for smart business owners to stop letting their business run the show, and start running the show for themselves, instead.
Having a basic understanding of the law is critical to protecting the business you’re working so hard to build. Yet we often don't know what we don't know, especially as it relates to the law. Never mind that it often seems like legal mumbo jumbo. Couple it with limited resources when you're running a business and the difficulty of finding a lawyer who understands and speaks "creative" and we're often left with business owners who are exposing their business to unnecessary risk. Together we’ll untangle the law and set up your business for legal success.
You will learn:
- The questions you need to be asking yourself to make sure your business is in tip-top legal shape
- The essential five legal pillars you need to know
- The types of contracts you need to have and what they should say
- What you need to know before you hire
- Whether you need to be thinking about copyrights + trademarks
- And much more
About Annette of Annette Stepanian
Annette Stepanian is an attorney and business strategist who equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. Annette graduated magna cum laude from the University of Southern California with degrees in Business Administration (emphasizing in Leadership Studies) and Political Science, then moved straight on to Loyola Law School, Los Angeles.
After practicing litigation at a national law firm in San Francisco for over five years, she took a leap of faith and started her own creative business. Combining her passion for law and small business, Annette seeks to make the law practical, approachable, and dare we say it – even a little fun.
© Melody Melikian
Next-Level Graphic Design for your Creative Business
Gain confidence in your graphic design skills in this collaborative session! You'll learn about sixteen fundamentals of design and how to apply them right away to your business' design materials. Prior to the retreat, attendees will have the opportunity to send in their brand's visuals (logos, collateral materials, website, etc) to be selected for a live critique from Laura and tailored-to-you action steps to take your visuals to the next level!
The Art of Creating Mood Boards
Sometimes you have to go back to the basics when it comes to gathering inspiration. In this creative session, Laura will walk us through how to create a mood board for your business or next project. From colors swatches to typography, patterns to photographs, a tactile mood board is a great way to get your creative juices flowing, communicate an idea and give your brain a break from pixels on a screen.
Be prepared to sort, cut, paste, re-arrange, curate, edit, write, jam, dance, collaborate and share ideas during our time together. You’ll leave with a beautiful notebook full of inspiration for your next creative endeavor!
Meet Laura Kashner of Laura Kathryn
Laura Kashner is a Midwest-based Graphic Designer who calls a beautiful Illinois farm town home. After graduating with a Bachelor of Fine Arts & Graphic Design in 2009, she began her career in the corporate publishing design world and started her creative freelance business on the side. Eight years later, she has sent over 100 publications to the press and has worked with dozens of creative small businesses on branding, art direction, photography and in-house graphic design work.
Laura's latest project, Whitespace Magazine, is a print magazine for artists and designers and will publish it's first issue this fall. Her aesthetic of simplistic design is reflected in her love of soaking up the white space in the life she shares with her husband and two little girls.
Meet Dominique of Dominique Broadway
Dominique Broadway is an award winning Personal Finance Coach, Speaker, Finance Expert and the Founder of Finances Demystified & The Social Money Tour. Dominique has received various accolades such as the Top 30 Under 30 in Washington DC, the DC Future Business Leader of America Businessperson of the Year and the Top Financial Advisor for Millennials in the US.
Dominique’s demystified financial advice, has been highlighted on Yahoo!, Huffington Post, Forbes, USA Today, Black Enterprise, Marketwatch.com, Ebony Magazine, Levo League, Refinery29 and other media outlets. She has a strong passion for working with young professionals, entrepreneurs and people of all ages to bring their Dreams2Reality.
How to Go From Story Telling to Selling
+ Write copy that converts for every online platform.
+ Learn how to reverse engineer good copy.
+ Find out when you should hire a copywriter and when you should DIY.
+ Learn how to tell stories that sell more of your services and products.
Meet Sarah from Creative Custom Writing, Inc.
Sarah Grear has personally written copy for over 200 businesses from start-ups to 7 figures. As a copy conversion expert, speaker, and published author, her focus is on helping entrepreneurs turn online lookers into buyers with persuasive writing. Along the way, Sarah has been a speaker at Social Media Week Los Angeles and featured as one of "50 Must-Follow Women Entrepreneurs in 2017" by the Huffington Post.
When she’s not writing copy, Sarah is teaching entrepreneurs with her DIY online writing classes that have been taken by over 1,000 people in more than 30 countries. Wherever she goes, her mission is to help entrepreneurs reveal their voice while amplifying their sales.
Growing Your Sales with Strategic Blogging
Learn why blogging isn't just for bloggers and how any business can use their blog to make more money today. It doesn't matter if you are a service-based business, a product-based business, a new business or an old business, content marketing (aka: blogging) can make a world of difference in your marketing plan.
In this session, you will learn:
1. How to blog in the correct way for YOUR business and your ideal client/customer.
2. How to actually get more people to read/view your blog.
3. How to turn those visitors into a captive audience.
4. How to convert that audience into sales.
Meet Jessica of Hey Jessica
Jessica Stansberry is a web designer turned techy tips teacher and THE Jessica behind Hey Jessica, an online content machine dedicated to providing online entrepreneurs easy-to-follow, step-by-step tutorials for figuring out the techy parts of running their business.
Jessica throws down tech-knowledge-bombs with weekly free blog content, eCourses and her FREE Facebook group, Biz Tech Collective. Jessica is also the 'sassy southern half' of the podcast, All Up in Your Lady Business where she dives in to business strategy and strategizes with other really amazing 'preneurs twice a week. You can find out more at www.theheyjessica.com.
Myrna Plaisir Daramy
Marketing Your Brand in the Digital Era with SEO
What You Will Walk Away With:
• A deeper understanding of Marketing (before) and Digital Marketing (now)
• A fresh new insight of what having a website and web presence really means
• A solid grasp of what SEO is and how it is used to leverage online visibility
• A feeling of empowerment knowing that you are equipped with tools to make better decisions for the growth of their business online
• A pumped-up attitude ready to make moves
Meet Myrna of Mezzohead Media
Myrna Plaisir Daramy is the CEO of Mezzohead Media and the the Co-Founder of Newlybride.com, the first content marketing and search engine network for brides and wedding professionals. With over 13 years of professional experience, she is an SEO powerhouse and a Digital Strategist who has built her career in the luxury bridal industry.
She simultaneously uses her formal education and her natural eye for design by helping businesses find the balance between technology application and creativity is what makes her one of the most insightful digital marketing strategists today.
In her words, Myrna takes pride in knowing, believing in, and helping clients peel back the layers of their brand, re-engineer their technology platform, and produce an optimized marketing machine that is technically sound and quantifies every marketing dollar.
Myrna Plaisir Daramy
Creating Incredible Videos for your Creative Business
You may already know that video can be an incredible tool to grow your brand, your reach and your community for your creative business. But you may not have started yet because you don't know exactly HOW video can be used to actually make more money.
In this session, Cathy Olson of Love Inspired, will share a step-by-step system on how to produce your videos and what type of videos to create for your type of creative business. She will share:
- Exactly how to attract your potential clients and customers by using the right keywords and get your video seen by leveraging social media.
- A simple formula to get your viewers on to your email list and into sales funnels.
- The easy promotion strategies that will help you build up a profit generating system, along with raving fans as clients and customers.
You will leave this session with a clear understanding of precisely how video will boost your biz, and the all of the actionable tips and tools to get started. We will even do a fun project together to get your very first video made and published!
Meet Cathy of Love Inspired
Cathy Olson is a wife, mom of 2 girls, a Southern Californian and a believer in loving people with everything you've got. Cathy has been a professional designer for 17 years, working with multimillion dollar brands (Costco, Best Buy & Disney to name a few) and opened her own business 9 years ago to help small businesses find THEIR voice. She works with creative professionals both nationally and internationally and has designed and launched hundreds of successful brands. Cathy has an intense love and passion for small creative businesses and shares her experiences, teaches and shares tips for creative businesses. Cathy encourages others to focus on what matters, follow your passions, and make it count.
Those times we feel stuck? Uninspired? Dealing with discouragement. Comparison? Being a creative while so rewarding can also be taxing on our hearts. We all get tired of the business of doing business right?
Join me for a fireside chat of dropping pretenses and just being real. Coming together about the real nitty gritty of business. The challenges, the sticking points and tips, and tricks to reset and refresh your hearts.
Then we will send you out with accountability, support, and a cheer to put the suggestions into action!
This fireside chat is for you if you are craving real connection, sharing and a kick in the pants to living and creating your best life.
Meet Gina of Gina Zeidler
Gina Zeidler is a photographer, a believer, a mentor, an encourager and connector. She cherishes all of these roles because she loves people. Serving others with what she can give them is her bread and butter. She loves becoming friends with her clients and getting to the core of who they are and capturing that beauty.
With degrees in Business Administration and Marketing, she was set on heading out into the corporate world looking to climb to the top. Little did she know that her creative side would literally craft a business that was full of heart, with the camera that was constantly attached to her hand. She works hard to create images that evoke emotions, real life and love like no one else. She does this by putting clients at ease through laughter and intentional moments together.